DFS Group Essay Example | Topics and Well Written Essays - 1750 words

DFS Group - Essay Example DFS Group DFS is one of largest luxury travel retailer operators on a global level that offers products across different segments of luxury products such as fashion, accessories, beauty products and perfumes, jewelry and watches as well as alcoholic beverages and tobacco. The assortment of their products covers over 700 of the world’s top brands that the traveling segment of customers prefers most. The company operates through their stores in airports as well as Luxury T Galleria in downtown area Department Stores. In total, they operate over 420 locations worldwide in ideal tourist locations. Founded in 1962 by Robert Miller and Charles Feeney, with the first duty free store at Kai Tak International Airport in Hong Kong, the company has cherished a vision of offering travelers quality merchandise, a local experience and exceptional services. This novel idea of all in one place helped attract many customers in the ever evolving travel industry. Chan (2013) notes that DFS Group, an opera tor of duty-free shops controlled by LVMH Moet Hennessy Louis Vuitton SA (MC), currently has plans to open their first stores in Europe to cater to Chinese consumers who travel there frequently. DFS brings together topnotch brands and customer tailored services in a sophisticated and pleasant shopping setting for travelers across the world. Similarly, the outlets of DFS serve as luxury shopping destinations in downtown locations. On the other hand, the airport stores of DFS provide ultimate convenience for customers traveling to different nations on a daily basis.